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Melbourne Cup Mackay

Fashion Parade & Gala Event Productions

Lady Serena was working with Grace Bros, Sydney in the Promotions Dept. when they enrolled her in voice training to become a store announcer at the age of 17. Lady Serena worked as a fashion coordinator,compere (emcee)and model for Sydney department stores including David Jones, Waltons ,Farmers (now Myer) and Best & Less in her late teens and into her twenties as well as teaching fashion, makeup etc for a leading Sydney modelling and finishing school (JDW).

In 1988 Lady Serena opened her own School of Deportment & Model Agency in Rockhampton, Central Queensland. In that first year Serena produced and choreographed A Masquerade, A gala Fashion Show for the Qld Spastic Welfare League and was fortunate to work with the Stage Manager from the Sydney Opera House who's knowledge of stage blocking and lighting proved invaluable.

Fashion parades were a regular event in CQ & Lady Serena produced five Rockhampton Agricultural Show Parades to crowds in excess of 20,000 people over three days. Designer Awards and shopping centre parades were also regular events.

Lady Serena undertook training in Colour & Style Analysis in Brisbane in 1992 adding further to her expertise in this field.

Lady Serena has produced, choreographed & compered
Gala Events and fashion parades at:

  • David Jones Stores, Waltons, Best & Less Stores throughout Sydney
  • Brisbane City Hall
  • Gold Coast Performing Arts Centre
  • Twin Waters
  • Sunshine Plaza
  • Stockland Caloundra & Rockhampton, Hervey Bay
  • Nambour Plaza
  • Big Top Maroochydore
  • Underwater World
  • The Wharf Mooloolaba
  • Noosa Lakes Resort
  • The Marriot, Brisbane
  • Townsville Civic Theatre
  • The Mackay Entertainment & Convention Centre
  • The Pilbeam Theatre Rockhampton
  • Peregian Springs Rec Club
  • Peregian Springs Golf Club
  • Peregian Village
  • The famous Eumundi Markets Passion for Fashion
  • Sunshine Coast Council Business Expo
  • Bankstown Leagues Club and numerous Melbourne Cup events etc.

Lady Serena and the Serena's Image team have the experience to produce fashion and corporate events of the highest calibre. 

Please contact us to assist in planning your special event or fashion show.

At Serena's Image we can supply models, comperes, coordinators, producers and stylists.

We love an event.  Whether it be a runway show, a charity parade or a promotional event

If you would like Serena's Image to be a part of your next event, email ladyserenakeenan@gmail.com

We are happy to work with you to bring a stunning fashion show to your next event or supply models to assist in your promotions.



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