When Experience Counts
Lady Serena was working with Grace Bros, Sydney in the Promotions Department when they enrolled her in voice training to become a store announcer at the age of 17. In addition she untertook training in skincare and makeup artistry which proved to be a great asset. Best & Less stores then approached her to compere & organise their fashion parades all over Sydney. At 19 years she was offered a position with a Sydney Department store as Fashion Co-ordinator, Store Announcer and Assistant Advertising Manager. This role included organising and styling numerous fashion shoots and advertising campaigns.
Courses are the start of things to come!
Whilst Lady Serena felt confident in what she was doing, It was time for another course and she enrolled with June Dally - Watkins School in Sydney, Australia. On the night of the graduation Lady Serena was asked to become a teacher at the school and to work as a model and fashion compere. Work was exciting, compering & modelling regularly for David Jones stores plus numerous other clients all over Sydney and teaching finishing and model course students makeup, skincare, fashion & wardrobe etc.
In 1988 Lady Serena opened Serena's School of Deportment & Model Agency in Rockhampton, Central Queensland, Australia. In that first year she produced and choreographed A Masquerade, A Gala Fashion Show for the Qld Spastic Welfare League and was fortunate to work with the Stage Manager from the Sydney Opera House who's knowledge of stage blocking and lighting proved invaluable.
June Dally-Watkins, Peter Chadwick, Anthony Leigh Dower, Richard de Chazal etc.
have judged model competitions for Serena's graduates with many of them
winning State, National and World titles since 1990.
Fashion parades were a regular event in CQ & Serena produced five Rockhampton Agricultural Show Parades to crowds in excess of 20,000 people over a three day period .
Designer Awards, shopping centre parades and modelling competitions were also regular events.
Lady Serena has regularly worked for television stations as a make-up artist and continues to do so on the Sunshine Coast for TV , photographic shoots and model portfolios.
Always willing to keep up with the times and learn new skills Lady Serena undertook training in Colour & Style Analysis in Brisbane in 1992 and soon became the top Image Consultant in Australia. Lady Serena has appeared in over thirty television commercials.
Along with her family, she moved to the Sunshine Coast, QLD in 1994 and after a stint with Estee Lauder & as Managing Consultant to Elite Model Agency -Brisbane & Sunshine Coast it was time to offer the Coast a service of quality and professionalism with the launch in 1997 of Serena's Image.
Lady Serena has produced, choreographed and compered Gala Events and Fashion Parades at:
- Brisbane City Hall
- Gold Coast Performing Arts Centre
- Sunshine Plaza - Maroochydore
- Stockland - Rockhampton & Caloundra
- Underwater World at Mooloolaba
- Noosa Lakes Resort
- The Marriot Brisbane
- Townsville Civic Theatre
- The Mackay Entertainment & Convention Centre
- The Pilbeam Theatre - Rockhampton
- Twin Waters
- The Rec Club & The Golf Club - Peregian Springs
- plus various Sydney department stores
Lady Serena has assisted many Charitable Causes and Organisations and taken on
Leadership and Judging roles including:
- Director of Development of Miss Teen Australia
- Sunshine Coast Co-ordinator of the RSL Girl in A Million
- Miss Australia Quest Judge
- RSL Girl in a Million Judge
- Miss Capricarna Judge
- Miss Pineapple Festival Queen Judge
- Young Models of The Future Co-ordinator
- Face of the Future Co-ordinator etc.
