Serena was working with Grace Bros, Sydney in the Promotions Dept. when they enrolled her in voice training to become a store announcer at the age of 17. Best & Less stores then approached her to compere & organise their fashion parades all over Sydney. Serena at 19 years then took a position with a Sydney Dept. store as Fashion Coordinator, Store Announcer and Assistant Advertising manager.
Courses are the start of things to come!
Whilst Serena felt confident in what she was doing It was time for another course and she enrolled with The June Dally - Watkins School. On the night of the graduation Serena was asked to become a teacher at the school in addition to work as a model and compere. Serena started the following week, her first lesson teaching makeup and skin care (which she had also trained in). Working was exciting, compering & modelling regularly for David Jones stores plus many other clients. In 1988 Serena opened her own School of Deportment & Model Agency in Rockhampton, Central Queensland. In that first year Serena produced and choreographed A Masquerade, A gala Fashion Show for the Qld Spastic Welfare League and was fortunate to work with the Stage Manager from the Sydney Opera House who's knowledge of stage blocking and lighting proved invaluable.
During Serena's time there June Dally-Watkins, Peter Chadwick, Anthony Leigh Dower, Richard de Chazal and many others have judged model competitions for Serena and her students have been winning State & National titles since 1990.
Fashion parades were a regular event in CQ & Serena produced five Rockhampton Agricultural Show Parades to crowds in excess of 20 000 people over a three day period using local and Brisbane models.
Designer Awards, shopping centre parades were also regular events. In addition Serena regularly worked for television station as a make-up artist, and has continued to do so on the Sunshine Coast for TV & photographic shoots.
Always willing to keep up with the times and learn new skills Serena undertook training in Colour & Style Analysis in Brisbane in 1992 and soon became the top Image Consultant in Australia. Serena has also appeared in over thirty television commercials. Serena and her family moved to Buderim in 1994 and after a stint with Estee Lauder & Brisbane Agencies it was time to offer the Coast a service of quality and professionalism with the launch in 1997 of Serena's Image. Serena has produced, choreographed and compered Gala Events and fashion parades at Brisbane City Hall, Gold Coast Performing Arts Centre, Sunshine Plaza, Stockland, Underwater World, Noosa Lakes Resort, The Marriot, Brisbane and Townsville Civic Theatre, The MAckay Entertainment & Convention centre, Pilbeam Theatre - Rockhampton, Twin Waters plus various Sydney department stores.
